It's not complicated to be master in your topic. Your role as a leader is to Demystify your topic. Simplify things, explain them in an easy way. The following steps will help you build a successful BRAND around your UNIQUENESS!
Learn from those who have experience, be a reporter, and create your own framework.
Start creating your topic and develop it step by step. The more you learn, the more you develop.
Focus on your target audience and do your best to serve them well.